Small Business Management

Starting and running a business is hard work. As a small business owner you need to quickly learn many different areas of management.

Even if you have a business background, it can be tough when you are on your own. Available resources, time and even how you implement things may be different from a larger business.

So how do you build a successful business without burning yourself out? Below is information and resources to help you on your journey.

small business management

Small Business Growth

After 14 years in business and a few years of working with business owners, I created this growth pyramid. When growing a small business that you don't intend to take public or even bring on investors, you grow differently. Your goal is to create a life for yourself, enjoy your business and maybe someday retire. (Yes, I know we find it hard to imagine, retiring, but we do want to be prepared!)

small business growth pyramid

Download the Pyramid checklist, to discover where you are at in your business.

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Is Getting More Customers the Solution?

Uncovering the true source of your business struggles can be hard.

I frequently get the question, "How do I get more customers."

While many people may immediately default to standard marketing solutions - that might not be the real issue you need to fix.

Instead of rushing to create a new advertising campaign, you may need to really be looking at things like:

Other Possible Problems:

  • Pricing - it could be you are not charging enough. Pricing can make a big difference in how many customers you really need.
  • Expenses - if the question about getting more customers is because you don't have enough profit, the part of the equation that might need changed is the expense side - not the revenue side.
  • Messaging - do your customers relate to what you are saying? Would an ad campaign be wasted because your ideal client does not relate to what you are saying.
  • Offerings - are your customers looking for group work and you are only offering one-on-one? Is it time to add a passive income product?
  • Your own limiting beliefs - your business is only as healthy as you are. So is there a belief around success and money that actually needs to be changed? Energetic blocks are equally as real as marketing blocks

Need help figuring out what the block is for you? Learn more about my business coaching services.

Small Business Articles

13 Best Small Business Books

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13 Best Small Business Books